Posts By: Daniel Todaro

The General Election and ‘brand politics’

brand-poltics-wallIt’s General Election time in the UK, and we go again to the polls on 7 May with a more fractured group of parties to choose from than ever before, and voter apathy at its highest.

A while back I tweeted that in order for Labour and more specifically Ed Miliband to win, he needs to be ‘on brand’. This caused much derision as many followers said brand had ‘nothing to do with politics’.

No, it shouldn’t, but in amongst the policies, brand is now a major consideration when aiming to reduce voter apathy and appeal to first-time voters. Read more on The General Election and ‘brand politics’…