Posts By: Digge Zetterberg

What the Scandis think of UK election video campaigns

In the next in my series of political advertising analyses, I explore which of the video campaigns have been innovative and effective. Read more >>

Labour: Martin Freeman’s Endorsement

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A foreign assessment of the election advertising campaigns

To declare yourself ‘politically objective’ in your own country is a bold claim to make. Though you may plead neutrality in terms of affiliation to a party, the reality is that by engaging with politics you are opening yourself up to the nuances of political branding. Even if we do not notice it, we are forming associations with each party every time we see a poster, watch a video or read an article.

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