Posts By: Henry Riggall

What social media says about #GE2015

CaptureToday, some 30 Million Britons will take to the polls to elect the 56th Parliament of the United Kingdom – the outcome of which is anybody’s guess.

While Labour and the Conservatives are expected to remain the party of choice for the majority of voters, smaller parties – particularly UKIP and the SNP – are poised to make an impact at the cost of the traditional two-party system.

Predicting the outcome of the election outright is a daunting task, but by tapping directly into the social conversations related to the election, we can gain a clearer picture of issues that are important to UK citizens – and the parties that are most influencing conversation about those issues.

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The role of brands in Austerity

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Unilever

You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.

There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just price wars.

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Data is only part of the answer

Cameron2

Cameron2

Political parties have been relying on different forms of data to help obtain votes for decades.

Advisors and parties use a combination of polls and research groups to better understand and engage the public whilst reacting quickly to any story or event that they feel they have a say in.

Similarly, the role of data and how to use it was a prominent topic at this year’s Adweek. We were treated to a number of excitable speakers proudly talking about algorithms that can help identify consumers and exactly when and how to target them. Consequently though the importance of the creative idea seemed to slip down the pecking order somewhat.

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How to win an election

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Faced with a seemingly endless flow of scandals, diseases and wars, what does it take for Britain’s politicians cut through and connect with a disengaged public?

Between horse meat scandals, expenses scandals and the small matter of a global economic implosion, the past few years have seen a number of senior figures and major brands fall from grace.

In the case of politics, such events have broken down a lot of trust between politicians and the general public, with many Brits voting for their next leader despite not necessarily trusting any of them or expecting anything from them.

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