Posts By: Scott Logie

Big data predicts Conservatives will win 307 seats in the general election

bigdataPollsters are in agreement that this election is likely to be the closest fought battle to dominate 10 Downing Street in a generation.

As MD of REaD – a business that has access to demographic and behavioural data on well over 40 million individuals in the UK and the technical nous to analyse it – we have a unique opportunity to generate accurate insights. The world of big data is at the disposal of the marketing world, so why not use it in the political arena to make predictions around the upcoming election? We decided to take the pollsters on at their own game and see whether it really is as close as everyone is saying. Read more >>  Read more on Big data predicts Conservatives will win 307 seats in the general election…