As MD of REaD – a business that has access to demographic and behavioural data on well over 40 million individuals in the UK and the technical nous to analyse it – we have a unique opportunity to generate accurate insights. The world of big data is at the disposal of the marketing world, so why not use it in the political arena to make predictions around the upcoming election? We decided to take the pollsters on at their own game and see whether it really is as close as everyone is saying. Read more >> Read more on Big data predicts Conservatives will win 307 seats in the general election…
Posts Categorized: Conservative
What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.
There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just price wars.
Ahead of one of Britain’s most bitter, unusual elections in recent memory, Socialbakers has put together a comprehensive look at how social media is affecting the candidates and their parties, writes Alexandra Banks, director of global communications at Socialbakers
Labour: Martin Freeman’s Endorsement
If 2010’s poll was the social-media election, 2015’s could be dubbed, as it has been by Facebook, the ‘conversational election’. This reflects how the two-way exchange between voters and political parties has hit unprecedented levels, powered by social media platforms such as Twitter and Facebook.
The Conservative Party has made the latter a key part of its campaigning, spending more than £100,000 a month on the network.
The party clearly understands the benefits of online, relaunching its YouTube channel in March and creating a playlist titled ‘Find out more about our plan’, which attracted 11,000 views. Nonetheless, much of the Tories’ message on social has been unashamedly anti-Labour, with tweets during the leaders’ debates focused on mocking Labour leader Ed Miliband.
The election campaign is simply the final furious sprint in a longer race to establish a credible and compelling narrative, says Ed Woodcock, head of narrative, Aesop Agency.
But it’s a tricky task, given politicians operate in a highly mediated environment where their messages are often not communicated directly, and swirling counter narratives actively try to distort or invalidate their central story.
Our new research explores how well the main political parties are communicating with the electorate. 1500 UK adults (18+ and nationally representative) were asked to identify the main political parties against a number of criteria to establish which parties are communicating most successfully with the electorate.
To declare yourself ‘politically objective’ in your own country is a bold claim to make. Though you may plead neutrality in terms of affiliation to a party, the reality is that by engaging with politics you are opening yourself up to the nuances of political branding. Even if we do not notice it, we are forming associations with each party every time we see a poster, watch a video or read an article.