Posts Categorized: Green party

The role of brands in Austerity

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Unilever

You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.

There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just price wars.

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Social media fuels the ‘unusual’ 2015 UK Election

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electionAhead of one of Britain’s most bitter, unusual elections in recent memory, Socialbakers has put together a comprehensive look at how social media is affecting the candidates and their parties, writes Alexandra Banks, director of global communications at Socialbakers

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What the Scandis think of UK election video campaigns

In the next in my series of political advertising analyses, I explore which of the video campaigns have been innovative and effective. Read more >>

Labour: Martin Freeman’s Endorsement

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Which of the political parties are telling a winning story?

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The election campaign is simply the final furious sprint in a longer race to establish a credible and compelling narrative, says Ed Woodcock, head of narrative, Aesop Agency.  

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But it’s a tricky task, given politicians operate in a highly mediated environment where their messages are often not communicated directly, and swirling counter narratives actively try to distort or invalidate their central story.

Our new research explores how well the main political parties are communicating with the electorate. 1500 UK adults (18+ and nationally representative) were asked to identify the main political parties against a number of criteria to establish which parties are communicating most successfully with the electorate.

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Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands

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logos2sWe’ve read the Labour, Conservative, Lib Dem, Green and Ukip manifestos – collectively more than 450 pages of policy, posturing, and guff – so you don’t have to. Here are some of the key points related to marketing.

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