Posts Categorized: Green party
What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.
There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just price wars.
Ahead of one of Britain’s most bitter, unusual elections in recent memory, Socialbakers has put together a comprehensive look at how social media is affecting the candidates and their parties, writes Alexandra Banks, director of global communications at Socialbakers
Labour: Martin Freeman’s Endorsement
The election campaign is simply the final furious sprint in a longer race to establish a credible and compelling narrative, says Ed Woodcock, head of narrative, Aesop Agency.
But it’s a tricky task, given politicians operate in a highly mediated environment where their messages are often not communicated directly, and swirling counter narratives actively try to distort or invalidate their central story.
Our new research explores how well the main political parties are communicating with the electorate. 1500 UK adults (18+ and nationally representative) were asked to identify the main political parties against a number of criteria to establish which parties are communicating most successfully with the electorate.
Politicians, despite their smart social media campaigns, are getting back to basics and back on their battle buses. Well, when they don’t break down that is!
We’ve read the Labour, Conservative, Lib Dem, Green and Ukip manifestos – collectively more than 450 pages of policy, posturing, and guff – so you don’t have to. Here are some of the key points related to marketing.
It seems all the parties are making fun mocking videos but seriously, are they really going to change minds and voting? I doubt it.