As MD of REaD – a business that has access to demographic and behavioural data on well over 40 million individuals in the UK and the technical nous to analyse it – we have a unique opportunity to generate accurate insights. The world of big data is at the disposal of the marketing world, so why not use it in the political arena to make predictions around the upcoming election? We decided to take the pollsters on at their own game and see whether it really is as close as everyone is saying. Read more >> Read more on Big data predicts Conservatives will win 307 seats in the general election…
Posts Categorized: Liberal Democrat
What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
Ahead of one of Britain’s most bitter, unusual elections in recent memory, Socialbakers has put together a comprehensive look at how social media is affecting the candidates and their parties, writes Alexandra Banks, director of global communications at Socialbakers
The election campaign is simply the final furious sprint in a longer race to establish a credible and compelling narrative, says Ed Woodcock, head of narrative, Aesop Agency.
But it’s a tricky task, given politicians operate in a highly mediated environment where their messages are often not communicated directly, and swirling counter narratives actively try to distort or invalidate their central story.
Our new research explores how well the main political parties are communicating with the electorate. 1500 UK adults (18+ and nationally representative) were asked to identify the main political parties against a number of criteria to establish which parties are communicating most successfully with the electorate.
The Liberal Democrats are hoping to influence swing voters by showing them information about their constituency and candidates when they visit the party’s website.
Voters visiting libdems.org will see news stories relevant to their local candidate’s campaign, after the party forged a partnership with geolocation specialists Digital Element.
Politicians, despite their smart social media campaigns, are getting back to basics and back on their battle buses. Well, when they don’t break down that is!
We’ve read the Labour, Conservative, Lib Dem, Green and Ukip manifestos – collectively more than 450 pages of policy, posturing, and guff – so you don’t have to. Here are some of the key points related to marketing.
The Liberal Democrats’ election manifesto promises that the party will restrict the broadcast of “junk food” advertising before 9pm, complete the introduction of plain cigarette packaging, clamp down on e-cigarette advertising and “encourage the traffic light system” for food products, should the party gain power post-7 May.
Compared with Labour’s and the Conservative’s manifestos, the Lib Dem document – which promises to give “heart to a Conservative” coalition and “brain to a Labour” one – goes into more detail regarding plans affecting marketers and brands, but covers similar ground in terms of healthy eating and smoking.
In the ‘Helping people keep healthy’ section, the Lib Dems said they would do more to promote healthy eating and exercise, including continuing the ‘5 A Day’ campaign.