Posts Categorized: Ukip

Big data predicts Conservatives will win 307 seats in the general election

bigdataPollsters are in agreement that this election is likely to be the closest fought battle to dominate 10 Downing Street in a generation.

As MD of REaD – a business that has access to demographic and behavioural data on well over 40 million individuals in the UK and the technical nous to analyse it – we have a unique opportunity to generate accurate insights. The world of big data is at the disposal of the marketing world, so why not use it in the political arena to make predictions around the upcoming election? We decided to take the pollsters on at their own game and see whether it really is as close as everyone is saying. Read more >>  Read more on Big data predicts Conservatives will win 307 seats in the general election…

Social media fuels the ‘unusual’ 2015 UK Election

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electionAhead of one of Britain’s most bitter, unusual elections in recent memory, Socialbakers has put together a comprehensive look at how social media is affecting the candidates and their parties, writes Alexandra Banks, director of global communications at Socialbakers

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Which of the political parties are telling a winning story?

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The election campaign is simply the final furious sprint in a longer race to establish a credible and compelling narrative, says Ed Woodcock, head of narrative, Aesop Agency.  

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But it’s a tricky task, given politicians operate in a highly mediated environment where their messages are often not communicated directly, and swirling counter narratives actively try to distort or invalidate their central story.

Our new research explores how well the main political parties are communicating with the electorate. 1500 UK adults (18+ and nationally representative) were asked to identify the main political parties against a number of criteria to establish which parties are communicating most successfully with the electorate.

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A foreign assessment of the election advertising campaigns

To declare yourself ‘politically objective’ in your own country is a bold claim to make. Though you may plead neutrality in terms of affiliation to a party, the reality is that by engaging with politics you are opening yourself up to the nuances of political branding. Even if we do not notice it, we are forming associations with each party every time we see a poster, watch a video or read an article.

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Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands

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logos2sWe’ve read the Labour, Conservative, Lib Dem, Green and Ukip manifestos – collectively more than 450 pages of policy, posturing, and guff – so you don’t have to. Here are some of the key points related to marketing.

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