For months, commentators have been predicting that May’s general election will be the UK’s first social media election.
While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election.
Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.
Read more on General Election 2015: The Winners And Losers In Online Video Advertising…
As politicians and the media cultivating a fear of immigration, a campaign to fight Xenophobia is about to launch. And it’s the first crowd funded ad campaign in history.
Is the latest Labour Party ‘Women to Women’ marketing initiative convincing or condescending? It certainly isn’t winning over the female voters who mainly think it’s patronising.
This week has not been a good one for HSBC, which means it’s not a good one for the Tories either as they are the party most associated with banking scandals.
Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” Given their current batch of dull, unpersuasive ads, is it time the political parties took a different approach?