What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
We’ve read the Labour, Conservative, Lib Dem, Green and Ukip manifestos – collectively more than 450 pages of policy, posturing, and guff – so you don’t have to. Here are some of the key points related to marketing.
Read more on Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands…
Faced with a seemingly endless flow of scandals, diseases and wars, what does it take for Britain’s politicians cut through and connect with a disengaged public?
Between horse meat scandals, expenses scandals and the small matter of a global economic implosion, the past few years have seen a number of senior figures and major brands fall from grace.
In the case of politics, such events have broken down a lot of trust between politicians and the general public, with many Brits voting for their next leader despite not necessarily trusting any of them or expecting anything from them.
Read more on How to win an election…