What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
It seems all the parties are making fun mocking videos but seriously, are they really going to change minds and voting? I doubt it.
The main strategy of the Tories seems to be less positive and more fear based, let’s scare the voter into worrying that Labour will take us back to the dark ages, which means you don’t actually have to promise anything at all.
Is the latest Labour Party ‘Women to Women’ marketing initiative convincing or condescending? It certainly isn’t winning over the female voters who mainly think it’s patronising.
This week has not been a good one for HSBC, which means it’s not a good one for the Tories either as they are the party most associated with banking scandals.
Back in 2010 the Labour party made campaigning very personal with attacks on Cameron, well it didn’t work, Cameron won and Labour lost badly.