Posts Tagged: Lib Dem

Lib Dem manifesto promises ban on pre-9pm junk food ads and limits to e-cig marketing

NickClegg

The Liberal Democrats’ election manifesto promises that the party will restrict the broadcast of “junk food” advertising before 9pm, complete the introduction of plain cigarette packaging, clamp down on e-cigarette advertising and “encourage the traffic light system” for food products, should the party gain power post-7 May.

NickCleggCompared with Labour’s and the Conservative’s manifestos, the Lib Dem document – which promises to give “heart to a Conservative” coalition and “brain to a Labour” one – goes into more detail regarding plans affecting marketers and brands, but covers similar ground in terms of healthy eating and smoking.

In the ‘Helping people keep healthy’ section, the Lib Dems said they would do more to promote healthy eating and exercise, including continuing the ‘5 A Day’ campaign.

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General Election 2015: The Winners And Losers In Online Video Advertising

green party election ad

For months, commentators have been predicting that May’s general election will be the UK’s first social media election.

While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election.

Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.

Read more on General Election 2015: The Winners And Losers In Online Video Advertising…