Posts Tagged: Lib Dem
What has really influenced the voter to vote? Comedians like Russel Brand? Ed’s stone of promises? Those Tory posters? Social media spoofs? Someone knocking on your door? As elections go, it’s been the blandest yet with no memorable marketing form any party.
The Liberal Democrats’ election manifesto promises that the party will restrict the broadcast of “junk food” advertising before 9pm, complete the introduction of plain cigarette packaging, clamp down on e-cigarette advertising and “encourage the traffic light system” for food products, should the party gain power post-7 May.
Compared with Labour’s and the Conservative’s manifestos, the Lib Dem document – which promises to give “heart to a Conservative” coalition and “brain to a Labour” one – goes into more detail regarding plans affecting marketers and brands, but covers similar ground in terms of healthy eating and smoking.
In the ‘Helping people keep healthy’ section, the Lib Dems said they would do more to promote healthy eating and exercise, including continuing the ‘5 A Day’ campaign.
For months, commentators have been predicting that May’s general election will be the UK’s first social media election.
While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election.
Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.
Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” Given their current batch of dull, unpersuasive ads, is it time the political parties took a different approach?