Posts Tagged: Sainsburys

The role of brands in Austerity

supermarketoffers

Unilever

You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.

There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just price wars.

Read more on The role of brands in Austerity…