Posts Tagged: UKIP

A foreign assessment of the election advertising campaigns

To declare yourself ‘politically objective’ in your own country is a bold claim to make. Though you may plead neutrality in terms of affiliation to a party, the reality is that by engaging with politics you are opening yourself up to the nuances of political branding. Even if we do not notice it, we are forming associations with each party every time we see a poster, watch a video or read an article.

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General Election 2015: The Winners And Losers In Online Video Advertising

green party election ad

For months, commentators have been predicting that May’s general election will be the UK’s first social media election.

While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election.

Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.

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Is political advertising looking a bit retro?

The main strategy of the Tories seems to be less positive and more fear based, let’s scare the voter into worrying that Labour will take us back to the dark ages, which means you don’t actually have to promise anything at all.